Entertainment & Media
Media & Entertainment Industry - Machine Learning
Competition for attention is at an all-time high. It’s clear social media has changed how we connect with audiences, but entertainment industry shifts are often discussed in terms of technology and platform changes. INSTA9 and subscription music services are leading to a rise in live entertainment to break through the clutter and the power shift from creator to consumer is driving growth and change.
Cost Savings : As the trend of consumerism makes its way into every industry, the media and entertainment sector is no exception. Today’s customers expect a personalized experience from their streaming platforms. Media and entertainment companies can no longer deploy a one-size-fits-all approach and need to find an effective way to personalize content for each user’s individual needs and interests.
Monetization Opportunities : In addition to gaining efficiency and improving the user experience, complex metadata and a built-out tagging structure opens a huge opportunity for advertisers to deliver specific, relevant content to their target audience.